why the skull?
Our logo is a skull for a reason. It’s not meant to glorify danger, but to honor truth. The skull is universal — it strips away rank, uniform, and title, reminding us that at the core, we are all equal. Our logo is a reminder that those of us that answer the call are only human. It is a symbol of shared courage, humility, and the grit it takes to show up when it matters most.
Who we are
Skids/Up Flight Company LLC was founded by two friends with deep roots in aviation, EMS, and military service. Fueled by a shared passion for camaraderie both on and off duty, we set out to create an apparel brand that embodies the spirit of our community. Our mission is simple: craft top-quality gear that resonates with aviators, first responders, and anyone else who lives for the thrill, the challenge, and the GOOD. VIBES. ALWAYS.